S4. E28. Two types of risks, and you're always taking one of them.

As I'm putting together the content for my upcoming free 4C FORMULA, 90 days to creating 10K months for online coaches and course creators, I found an old photo of me. It was my first ever headshot as an entrepreneur. OMG, I was so vanilla and so new! It got me thinking about the risks I've taken in my business and my life and how the scary risks I took were the ones that dramatically changed my life. I share how in today's episode.

Want in on the 4C FORMULA Masterclass and learn how I created my first 10K months as a new online coach? Register here: https://www.shanarecker.com/4c-webinar-page


  • How to know when to take that risk [5:40]

  • When you make the decision, you will rise up to that challenge [7:43]

  • Remember all of the times you took a risk and it worked! [10:25]


  • "This is just giving us time to evaluate what is making us happy" [3:17]
  • "You're never going to feel totally ready to jump in and take a risk on something" [5:29]

  • "I...

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S4. E27. Creating Quantum Leaps in your Life and Business.

Have you read the book YOU2 by Price Pritchett, Ph.D.? OMG if you haven't you need to get it RIGHT AWAY! I'll even get you the link: https://www.pritchettnet.com/product/you2

This book will change your life if you let it. I share how what Price teaches in the 35 pages (you can read this book in 30 minutes) of this book has impacted me and how it can impact you if you give creating your own quantum leap a chance!

Oh, and I mentioned my free upcoming 4C FORMULA Masterclass, how to create a 10K month in 90 Days... you can register here: https://www.shanarecker.com/4c-webinar-page 

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S4. E26. How to stop comparing and start feeling inspired

I see you, you're online now more than ever and you're seeing what aaaalllllllll the other online coaches are doing and you're comparing yourself, feeling like you're just not as good, you're not doing enough so maybe you should just quit. If you can relate to this listen up. I've been down that rabbit hole myself and in this episode, I show you how to flip the switch when you start comparing yourself to others.



  • The comparison game affects everyone [2:12]

  • We've all been at the beginning of the journey at some point [4:33]

  • Unfollow people if that's what you need to do [6:15]
  • Some people are looking at you to compare themselves too! [7:09]


  • "You're no different than anyone else who's doing what you're doing" [4:20]
  • "The only way to find success in what you're doing is to do it authentically" [6:44]

  • "Do what you can to get the help you need in order to move through these steps faster" [9:01]


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S4. E25. We Wild Women with Renée Warren

Renée Warren is a recovering agency owner turned female empowerment and business coach and the founder of We Wild Women. After spending the last two years working with entrepreneur couples helping them live a more integrated life, she realized one thing was abundant in these relationships: women wanted to start their own business!

Having led a team of 12 in her previous agency, while running a household and having two babies in 11-months, she knew exactly how to scale a business and balance her growing family life.

She thought: "Wow, do I ever know this space well, so that's what I am going to do, help women launch their dream business!"

She can tell you with confidence that your hesitation in starting or growing your own business is one (or both) of two things:

  1. You don't know where to start
  2. Imposter syndrome

She was once there, too, several times and made all the mistakes. It sucked-ass! Cost her time, money, and her sanity. But those mistakes turned into tough...

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S4. E24. Getting Started Steps to Creating an Online Business

Starting an online business can be a daunting task, but in today's episode, I break it down in a step-by-step guide, to help you know where to begin. 



  • Why not take this time to try and create something new [2:31]

  • Things won't necessarily change overnight in your business [5:40]

  • Step 1: Get clear on who you are and who your audience is [6:51]
  • Step 2: What is it the best way to serve your audience? [9:06]

  • Step 3: Where are you going to set up your business? [11:36]
  • Step 4: Start showing up [12:48]

  • Step 5: Why do people need your product? [15:13]


  • "When you take just one step, the other steps start to become clear" [8:48]
  • "Our ideal clients are often former versions of ourselves" [13:11]

  • "If your resources are limited and you want it bad enough, you just need to get resourceful" [19:34]
  • "People are looking for solutions to problems that you have answers to" [20:27]


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Can you feel that... it's sinking in that this lockdown isn't going away any time soon. As much as this is trying for us, it's also a huge gift. We've been given TIME. My question for you is WHAT ARE YOU GOING TO DO WITH IT? I get super real with y'all about my feelings on how we can all maximize this time to create more opportunities for our lives!


  • You have been given the gift of time [2:47]

  • Those of us that are prepared now, will be benfitting later [4:51]

  • Is what you've been doing what you really want? [6:57]


  • "Get creative and do some really epic shit during this time" [4:21]
  • "We've been given the opportunity to slow down and think" [8:25]

  • "Nothing good comes from staying in your comfort zone" [9:28]
  • "If you wake up every day doing what you were meant to do, trust me, the money will find you" [12:58]


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S4. E22. Realtime, unscripted and raw thoughts about COVID19

In this episode, I share my realtime thoughts, unscripted and raw about what our family is feeling around this crazy and uncertain time. I do believe we will all be ok, I do think we just need to be patient and wait it out... but I'm also seeing how extremely powerful it during a time like this to build something for your family financially that you have full control over... more in today's episode.



  • Having everything taken away makes you realize how much you've taken for granted [3:17]

  • There are so many ways our life can be impacted in a minute [6:28]

  • Start brainstorming ideas of what you could teach or do online [10:55]


  • "I didn't want to wait for someone else to tell me when I could take time off" [4:46]
  • "We can use the online space to create security for us and our families" [7:49]

  • "Maximize the hours that you have in this life and create a life that is bulletproof" [15:15]


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S4. E21. Kareen Walsh, How to break down your $1,000,000.00 goal.

I'm back to bringing you some amazing friends who totally align with the dream hustle audience and this first conversation is a great example of that. Kareen Walsh is a business strategist, she's my business strategist and today we talk about how Kareen got her business started, as well she shares her strategies to help you break out your goals and create the roadmap!



  • How Kareen got started in entrepreneurship [3:16]

  • You can plan to make the move before you actually make the move [10:41]

  • Finding out what your zone of genius is will lead to results [14:51]
  • A little about my own journey through entrepreneurship [17:25]

  • How are you going to apply what you've learned to what's next? [22:47]

  • How I started the Dream Hustle brand [28:26]
  • My first investment in a coach [20:29]

  • Have you thought about your exit strategy? [28:57]
  • Why you should be investing in resources that help to grow your business [39:20]


  • "I had enough...
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S4. E20. Getting started as an entrepreneur with Jason Recker

SPECIAL GUEST Jason Recker (my hubby!) joins me in this episode to talk about business start-ups! Between the two of us, we've started and run 4 businesses. We've had some experience in this area, the fears, the vulnerable moments, the lessons and the wins.



  • Jason's journey to becoming an entrepreneur [3:57]

  • There's never a good time to start a business [8:32]

  • How Jason decided to start his second business [9:14]
  • Social media has made it so much easier to start your business [11:29]

  • My journey through network marketing [13:16]

  • If someone else is out there doing something, why can't you do it? [16:34]
  • My first investment in a coach [20:29]

  • If someone else is out there doing something, why can't you do it? [16:34]
  • Some tips to get you started in entrepreneurship [25:14]

  • You don't have to have every detail figured out to get started [28:43]


  • "I knew I wanted to try to take things into...
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S4. E19. You're content doesn't have to be original

In this episode, I share some wisdom from the road as I travel down the 401!

So you're stuck because you think to create that online course or coaching program the content you share has to be OG... Orginal. NOT TRUE.  Hardly anyone's content is original. I share my thoughts on this in today's episode!



  • Every piece of content has been taught before by someone else [4:30]

  • Having the experience of going through something yourself will really sell it to your audience [5:53]


  • "You can teach anything that someone's taught you" [4:03]
  • "If you've had that struggle, chances are other people have had that struggle too" [8:20]


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