In today's episode, we cover step number two, which is creating a connection with your target audience and how to build content that serves thieir needs. I give you four tips for how to get inside your ideal client's head and find out how to build content that they're looking for!

TALKING POINTS:

• What is covered in this pillar [3:02]

• Tip #1: Find the Facebook groups that these clients are joining [6:31]

• Tip #2: Google for content ideas [8:52]

• Tip #3: How to find resources on Amazon [10:11]

• Tip #4: Don't be afraid to go talk to people [11:27]

AHA! QUOTES:

• "What kind of questions can you ask that is going to generate content that will reach your ideal client" [12:31]

• "If you aren't creating connections, who will be buying your products?" [13:01]

HANDY TOOLS: 

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