Client Work

Launch Lab Website + Lead Generation Build for Spark Play

🧠 The Challenge
Spark Play needed a professional, modern website that could clearly communicate their mission, support future content growth, and begin capturing leads. Their existing setup lacked structure, cohesion, and a clear path for visitors to engage or take action. The goal was to create a solid digital foundation quickly, without overbuilding or overcomplicating the system.

🛠️ My Role + Approach
This project was completed through my Launch Lab service, a focused build designed to take a business from concept to execution in a short timeframe. I led the full website design and setup, ensuring the site was clean, intuitive, and aligned with Spark Play’s brand and audience. The approach prioritized clarity, usability, and long-term flexibility so the site could grow alongside the business.

🔑 Key Focus
The primary focus was creating a strong, trustworthy web presence while laying the groundwork for lead generation and content marketing. That meant clear site structure, a polished visual identity, and foundational SEO to support discoverability.
 

Here’s what I delivered:

• Website Design & Build
• Custom-designed website aligned with Spark Play’s brand
• Clear page structure and navigation for ease of use
• Mobile-responsive layout
• Lead Magnet Design
• Designed a branded lead magnet to support email list growth
• Integrated opt-in flow to prepare for future marketing campaigns
• Blog Setup
• Blog configured for ongoing content creation
• Structured to support SEO and long-term visibility
• URL Transfer & Technical Setup
• Handled domain and URL transfer to ensure continuity
• Ensured a smooth technical transition with no disruption
• Basic SEO Implementation
• Page structure, headings, and metadata set up for search visibility
• SEO best practices applied from day one

🚀 The Results
Spark Play launched with a cohesive, professional website that clearly communicates their purpose and positions them for growth. The new platform supports content creation, lead generation, and future marketing initiatives, giving them a strong foundation without unnecessary complexity.

♥️ Client Feedback
I engaged Shana's services for a Launch Lab. She built me a new micro-site, got my blog set up, set up my mailing list, and did some graphic design. I had a vision for what I wanted but I wasn't able to explain it very well, but Shana was a magician and made it a reality! She was so quick, made adjustments, and it was all so professional. I'd work with her again in heartbeat. Highly recommend Shana Recker!

✨ Key Takeaways
This project highlights my ability to execute fast, focused website builds that combine design, strategy, and technical setup. Launch Lab projects are built to remove friction, create clarity, and give business owners a system they can confidently build on.

https://www.sparkplay.ca/