147. WHY are you doing what you do? Last episode of 2019!
Dec 17, 2019
You know those moments when you read or hear something and you're like OMG why have I never looked at this that way? That happened to me this morning. I was listening to Chris Harder's podcast For the Love of Money episode 290 with Joey Speers. Joey is a 21-year-old, GEN Z, a marketing genius and he talked about how far too often people focus on marketing WHAT they do but never talk about WHY they do it. And that if we want to grow our businesses and capture the younger up and coming markets we need to put more emphasis on the WHY. I talk all about my point of view on the WHY and it's important to your marketing.
TALKING POINTS:
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It's important to create an emotional experience around your brand [3:15]
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Something that's easy for you, may be extremely difficult for others [11:10]
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Some tips for starting 2020 on the right foot [18:21]
AHA! QUOTES:
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“Those that convey the sense of why they do what they do are the ones who are going come out on top” [5:47]
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"That's what people are drawn to...the human side of things" [6:42]
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"When good people make good money, they do great things!" [14:38]
