Building an online business as a coach or creator used to mean juggling a dozen different tools. You'd need one platform for your website, another for email marketing, a separate system for payments, and yet another for course hosting. Kajabi changes that equation by putting everything under one roof.

But what IS Kajabi, and how does it work?! As someone who designs Kajabi websites for course creators, coaches, authors, and speakers, here's my in-depth explanation of what Kajabi is, what it offers, and who will benefit from using it as their all-in-one platform.

What Is Kajabi?

Kajabi is an all-in-one platform that lets you create, market, and sell online courses and coaching programs, as well as other kinds of digital products, including your podcast.

Instead of piecing together multiple software subscriptions, you get everything needed to run a knowledge-based business from a single dashboard. Creators on Kajabi have made over 2 billion dollars in 2024 alone, and this trend shows no signs of stopping.

Kajabi offers several important features for digital entrepreneurs, including a website builder, payment integrations, a mobile app, comprehensive analytics, high-converting landing pages, email marketing, and sales funnels. It has EVERYTHING you need for your marketing efforts!

Ready to See What Kajabi Can Do for You? Try It Free for 30 Days!

Kajabi usually offers a 14-day trial, but if you use my exclusive link below, you’ll get 30 days completely free to test-drive the platform.

What Is Kajabi Used For?: Main Features

Online Courses

Kajabi's course builder lets you upload videos, PDFs, and other content into organized lessons and modules. Your students get a clean, branded learning experience with progress tracking and completion certificates. You can drip-feed content over time or give instant access to everything. The platform handles video hosting, so you don't need to worry about bandwidth or streaming issues.

Coaching Programs

Kajabi supports live coaching through integrated video calls and group sessions. You can schedule one-on-one meetings, run group coaching calls, and even sell coaching packages alongside your courses. The calendar system syncs with your existing tools, and clients can book directly through your Kajabi site.

Communities

Kajabi includes a built-in community feature where your students and customers can interact with each other and with you. Think of it as a private Facebook group that lives inside your course platform. Students can ask questions, share wins, and get support from peers, all without leaving your branded environment.

Newsletters

The email marketing tools let you send newsletters, email marketing campaigns, and automated sequences. You can segment your audience based on their purchases or behavior, then send targeted messages. The drag-and-drop email builder makes it easy to create professional-looking newsletters without design skills.

Membership Sites

Kajabi handles recurring billing and access management for membership sites. You can create different membership tiers, offer free trials, and automatically grant or revoke access based on payment status. Members get their own login area with exclusive content that updates regularly.

Podcasts

You can host and distribute your podcast directly through Kajabi. The platform generates an RSS feed that submits to Apple Podcasts, Spotify, and other directories. Your podcast episodes can also integrate with your courses and membership content, creating a complete media ecosystem for your brand.

Website

You can host and design your entire website on Kajabi. You can create essential pages like home, about, and contact forms, plus specialized pages for course sales and lead capture. The drag-and-drop editor lets you add sections, change layouts, and update content without any code, and your site automatically works on mobile devices.

You can see examples of Kajabi websites in my Portfolio!

 

What Are the Pros and Cons of Kajabi?

Pros

Kajabi eliminates the need to manage multiple subscriptions and integrations. This takes a HUGE headache off your hands.

Instead of paying separately for your website hosting, email marketing tool, course platform, and payment processor, you get everything in one Kajabi account.

You'll save both time and money! Other benefits for online business owners include:

• Beautiful website builder
• Automated video hosting
• Integrated payment processing
• Student management
• Live chat support and regular training sessions
• All technical updates are handled automatically

Whether you're creating online courses or selling digital products, Kajabi is an all-in-one solution for everything you need.

In fact, statistics show that the creators of Kajabi earn an average of 25% more than those who market their products on social media. Plus, 42% of Kajabi users say they have a better work-life balance, and 49% say that they enjoy a lot more creative freedom.

Cons

Kajabi is a comprehensive platform, so it comes with relatively high pricing. You get a lot of features, but the lowest monthly subscription costs $62/month (when billed annually - as of July 2025), which can strain budgets for new entrepreneurs. 

Certain email marketing features are also not as advanced as those on specialized email marketing platforms.

But overall, Kajabi compares very positively to other platforms, and the high subscription cost is worth it since you're not paying for multiple software solutions and get everything you need to build a successful business online with just one platform!

Who Is Kajabi Best For?

Kajabi works best for entrepreneurs who want to monetize their knowledge and expertise online. It's likely the right platform for:

• Course creators
• Coaches (both group programs and one-on-one services)
• Consultants who have digital products
• Authors
• Speakers
• Service providers who also sell courses or digital products

Kajabi isn't the right fit for e-commerce businesses selling physical products. Kajabi focuses on selling knowledge online. For physical products, you should use a platform like Shopify.

What Is a Kajabi Website?

A Kajabi website is a business site built for selling knowledge products and services (like coaching). Your Kajabi website can include sales pages, login areas where customers access their purchases, automated email capture forms, integrated checkout, payment processing, and other unique elements.

The website builder is drag-and-drop, so you can customize layouts and create new pages without coding.

You can use Kajabi templates as a starting point and DIY, or work with a professional Kajabi designer like me!

 

How Much Is Kajabi Per Month?

Kajabi offers four pricing tiers, and there are discounts when you pay annually. Kajabi pricing is subject to change, but here's a snapshot as of July 2025:

Most coaches, course creators, authors, and speakers will need a Basic or Growth plan. If you need more than 1 website, then you should get the Pro subscription, which includes 3 Kajabi websites.

Is Kajabi Worth the Money?

Yes, Kajabi is worth the investment for digital entrepreneurs who're serious about growing their online business! It can look expensive, but the platform largely pays for itself when you consider the cost of buying separate tools for website creation, email marketing, course hosting, payment processing, etc.

FAQs

Is Kajabi Like Shopify?

No, Kajabi and Shopify serve different purposes. Shopify is designed for selling physical products with features like inventory management, shipping, and product catalogs. Kajabi is an online course platform for creators, coaches, authors, and speakers. If you're selling digital expertise rather than physical goods, Kajabi is the better choice.

Do You Get a Website with Kajabi?

Yes, every Kajabi plan includes a website. The Pro plan includes 3 websites. You can customize the design, add your branding, and create unlimited pages using the drag-and-drop editor. The website includes essential features like contact forms, sales pages, student login areas, and mobile optimization. Kajabi handles all the technical aspects like hosting and security.

Is Kajabi Only for Courses?

No, Kajabi supports multiple business models! You can create coaching programs, membership sites, communities, newsletters, podcasts, and digital product sales. Many entrepreneurs combine different Kajabi features. For example, you can run a membership site with weekly group coaching calls and a private community. The platform works for any knowledge-based business that wants to sell expertise or content online.

How Many Websites Can You Have on Kajabi?

Most Kajabi plans include one website, but the Pro plan ($279/month) gives you three websites. Each website can have unlimited pages and supports multiple products, so most creators find one website sufficient for their entire business. If you need multiple brands or completely separate businesses, you'd need either the Pro plan or separate Kajabi accounts for each website.

Do I Own My Content on Kajabi?

Yes, you own all the content you upload to Kajabi. The platform stores and hosts your videos, courses, and other materials, but you retain full ownership and can export or download your content at any time. If you decide to leave Kajabi, you can take all your content with you.

What Are the Benefits of Using Kajabi?

Honestly, there are SO many benefits. You can do so many things with Kajabi, from course creation to marketing strategies like email campaigns. You can have your website, payment processing, and marketing tools all under one roof with integrated analytics and reliable customer support. You'll save a LOT of time on technical tasks, plus Kajabi websites look really pretty!

Do You Have to Pay for Kajabi?

Yes, Kajabi is a paid platform with plans starting at $62/month (annual billing) or $89/month. There's no free plan, but they offer a 14-day free trial to test the platform before committing.

Does Kajabi Market Your Course?

No, Kajabi doesn't market your courses for you. The platform provides the tools to build marketing funnels, create landing pages, send email campaigns, and track analytics, but you're responsible for driving traffic and converting visitors into customers. Kajabi helps you execute your marketing strategy more effectively, but you still need to create content, build an audience, and promote your products through social media, advertising, or other channels.

Get a Kajabi Website in ONE Day!

If you're ready to launch your Kajabi website, my Kajabi VIP Day is a fast-paced, focused service that seamlessly gets your new website designed & launched in JUST. ONE. DAY. If you want to get it done & get it done fast, instead of letting your project get dragged out for months, this is THE service for you!

Learn more about Kajabi VIP Days + book yours!