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156. She Who Leads Herself with Melanie Layer of AlphaFemme

alphafemme business coach entrepreneur growth mindset melanie ann layer melanie layer online coaching podcast Oct 04, 2021

Melanie Ann Layer is the founder of the Alpha Femme Brand. She is known for her unique approach to feminine leadership and wealth energetics.

But this is not where her story began...

After a bankruptcy that left her sleeping in her car, Melanie took her first “life coaching” call from the front seat of her Honda Civic in 2013.

It was a journey of evolution and growth but since the creation of Alpha Femme in 2017, her brand has generated over $20M dollars, with over 600% growth from year to year, consistent million dollar months since November 2020, and now celebrating a million dollar week! Melanie’s shift is a testament to her work and teachings that now serve women all around the globe!

Her revolutionary teachings are taking the world by storm.

With no website, no viral YouTube channel, no world renowned podcast or best selling book, her unconventional approach to the online world has left many puzzled... and so many more excited and magnetized.

She celebrates her clients who calibrate to 6 figures and millions every day but beyond that, she celebrates their lives, their sovereignty, their love stories, their womanhood. Together with her clients, The Alpha Femme brand has raised multiple 6-figure contributions to causes close to Melanie’s heart.

It isn’t possible to describe this woman accurately in a short biography.

She is a mystery that pays to uncover.

She will make you feel, she will help you evolve, she will inspire you to soar.



  • A little about Melanie's story [2:03]

  • How Melanie overcame her lack mentality [13:48]

  • Why do we strive for having just enough? [16:09]

  • How do you handle your feelings of sadness or negativity? [23:06]
  • What does Melanie mean by "for me, for you, for us"? [25:29]

  • Our world is always growing and there is room for everyone to accomplish their goals [34:13]

  • What does Melanie mean by "she who leads herself"? [34:31]
  • What is the symbolism of the pineapple? [38:51]


  • "I had nothing to lose and everything to gain" [7:50]

  • "No matter how much is stacked against you, know that you could be the exception" [11:01]

  • "We're good as long as the dreams are bigger than the fears" [18:25]

  • "We are in the season of legends being born into entrepreneurship" [31:34]


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