Kajabi Landing Page Examples That Actually Convert (5 Real Client Pages)

Most roundups of Kajabi landing page examples are written by people who have never built a page in Kajabi. They grab a screenshot, write two vague sentences about "clean design," and move on.

This post is different. Every Kajabi landing page example below is a page I personally designed for a client. I know why every section exists, what problem it solves, and in a couple of cases, the custom code it took to pull it off. If you're using these for inspiration, you're getting the actual thinking behind the design, not guesses from the outside.

One thing you'll notice: no two of these pages have the same job. A landing page for a warm corporate buyer should look nothing like a landing page for a high-energy live event. Matching the page to the job is the whole game.

Not on Kajabi yet? Most of my readers already run their businesses on Kajabi, but if you're still deciding, use my referral link to get 3 months of Kajabi for $99. It's a unique link, and you won't find this deal anywhere else.

1. The Dual-Audience Homepage: Shirlee Williams

The page: shirleewilliams.com

The challenge: Shirlee serves two very different women. One is a yoga teacher ready for mentorship. The other is a woman navigating menopause who wants support reconnecting with her body. Two audiences, two offers, one homepage. Get this wrong and both visitors feel like the site isn't for them.

The solution: A choose-your-adventure structure. The hero says it plainly: "Two paths. One purpose." Then within one scroll, each visitor gets her own clearly labeled door, the Yoga Teacher Space or the Midlife Queen Space, each with its own imagery, its own copy, and its own button.

The detail almost nobody thinks of: the FAQ section is split in two. One set of questions for menopause clients, one set for teachers. Every part of the page respects that two different women are reading it.

Steal this if: your business has two distinct offers or audiences. Don't blend them into mush. Name the split, then let visitors self-select fast.

2. The Course Sales Page: Dr. Heather Wittenberg's Potty Training Program

The page: babyshrink.com/pottyprogram

The challenge: Dr. Heather is a child psychologist (yes, a real baby shrink) with a potty training course. She needed two things. First, animated icons with actual movement, which people assume Kajabi can't do. Second, total legibility: a stressed-out parent should know exactly what the program is, what's inside, and what it costs without hunting.

The solution: The price ($97) lives right in the CTA buttons, repeated down the page, so there's zero ambiguity about cost. The What's Inside section lists all five modules with one-line descriptions. Even the testimonials do double duty: they name the "Potty Personality" types from the course (the Mule, the Tornado), so the social proof reinforces the program's core promise.

And the animation? Custom code. Kajabi's builder doesn't hand you moving icons out of the box, but the platform absolutely supports it if you know how to add it. This is one of the biggest misconceptions I run into: people think Kajabi pages have to feel static. They don't.

Steal this if: you sell a course. Buyers don't want clever. They want to know what it is, what's inside, and what it costs, in that order, without scrolling back up.

3. The No-Fluff B2B Page: Molly McPherson's Besieged

The page: mollymcpherson.com/besieged

The challenge: Molly sells a crisis prevention playbook to corporate and cooperative leaders. Her buyers talk to her personally before they ever see this page. So she didn't need urgency tactics or a wall of testimonials. She needed the information front and center, simple and credible.

The solution: We stripped it down on purpose. No countdown timers. No fake scarcity. The entire curriculum, all 14 lessons across three parts, is listed right on the page so a buyer can confirm exactly what they're getting. The licensing option for organizations gets its own cleanly separated section with its own inquiry form, so individual buyers and system-wide buyers each have a path without cluttering each other's experience.

The lesson most examples posts never mention: page temperature. This page works because the audience arrives warm. A cold-traffic page needs persuasion. A warm B2B page needs confirmation and clarity. Copying a hype-heavy template for a corporate buyer would have actively hurt this offer.

Steal this if: you sell to businesses or you talk to buyers before sending them the link. Cut the tactics. Lead with information architecture.

4. The High-Energy Event Page: Disruptive Nutrition's Live Event

The page: disruptivenutrition.com/liveevent2026

The challenge: A three-day live event in Nashville with a mountain of information: three ticket tiers, a full agenda, keynote speakers, sponsors, group pricing, and a huge logistics FAQ. The client wanted the energy high and the page fun, without it turning into chaos.

The solution: Rhythm and hierarchy. A repeating date bar runs between sections like a drumbeat, so no matter where you stop scrolling, the date and a CTA are one glance away. Bold patterns, bright colours, and playful backgrounds carry the energy. The scrolling logo bars? Custom coded, same story as Heather's animated icons. And all the necessary-but-boring logistics (hotels, airport, ticket transfers, workout details) live in a big organized FAQ at the bottom so they never clutter the sales sections.

My favourite part: the urgency here is real. The sticky bar reads "VIP & Platinum are gone. Less than 100 General Admission seats remain," and the pricing section shows SOLD OUT badges on two of the three tiers. That's honest scarcity working as social proof. No fake countdown clock required.

Steal this if: you run live events or any offer with heavy logistics. Energy up top, organization underneath, boring details contained in an FAQ.

5. The Evergreen Waitlist Page: Erin Skye Kelly's Total Life Transformation

The page: erinskyekelly.com/transformation

The challenge: Erin's year-long program only opens for enrollment periodically. Most people let a page like this go dark between launches. That wastes months of traffic.

The solution: The page never sleeps. When enrollment is closed, every CTA flips to waitlist mode ("Be The First To Register For 2027"), so the page collects leads year-round and Erin opens each enrolment with a warm list instead of starting from zero. Bright, colour-blocked sections keep a very long page feeling fun instead of exhausting, and the testimonials use hard numbers ($70,000 net worth increase, $11,000 of debt paid off) instead of vague praise.

Steal this if: you run a program that opens and closes. Your landing page shouldn't have an off switch. Build a waitlist state into the design from day one.

What These 5 Kajabi Landing Pages Have in Common

Five pages, five completely different jobs. But the same principles run underneath all of them:

The page matches the buyer's temperature. Warm B2B buyers got clarity. Cold-ish consumer traffic got persuasion. Event traffic got energy plus organization.

Nothing makes the visitor work. Prices in the buttons. Curriculums listed in full. FAQs that answer the questions people actually have.

Kajabi is more flexible than you think. Two of these five pages use custom code (animated icons, scrolling logo bars). If your Kajabi site feels rigid and template-y, that's not a platform limit. It's a design limit.

Real proof beats generic proof. Testimonials naming course concepts. Sold-out badges. Dollar-figure results. Specifics convert; vague praise decorates.

Frequently Asked Questions

Can you customize landing pages in Kajabi?

Yes, far more than most people realize. Beyond the built-in section builder, Kajabi supports custom code, which is how I added animated icons and scrolling logo bars to the pages above. Most "Kajabi looks generic" complaints are design problems, not platform problems.

What makes a good Kajabi landing page?

One job per page, matched to how warm your audience is. Clear pricing, a complete picture of what's included, honest proof, and a single obvious next step. Everything else is decoration.

What's the difference between a landing page and a sales page in Kajabi?

In practice the terms overlap. A landing page is any standalone page with one goal, whether that's an opt-in, a waitlist signup, or a purchase. A sales page is a landing page whose goal is the sale. Everything in this post qualifies as a landing page; examples 2 and 5 are also sales pages.

Do I need a designer for my Kajabi landing page?

Not always. If you're early and scrappy, a template will do. You outgrow DIY when your offer's revenue justifies it, when your page needs to serve multiple audiences (like Shirlee's), or when you need things the builder can't do alone, like custom code. If your page embarrasses you or confuses your buyers, it's costing you more than a designer would.

Want a Landing Page Like These?

Every page in this post started as a conversation. If you're an established Kajabi user and your landing pages aren't converting the way they should, or your site just doesn't look like the business you've actually built, that's exactly what I do.

Book a free design discovery call and we'll look at your Kajabi site together and map out what it needs. It's 30 minutes, no pressure, and you'll leave with clarity either way.

New to Kajabi? If you haven't started your Kajabi account yet, grab 3 months of Kajabi for $99 with my unique referral link. You won't find this offer anywhere else, and it's the best way to try everything you've seen in this post.

Want more inspiration first? Check out my roundups of Kajabi website examples and the best Kajabi websites.